Chapter 14: How To Feel Free In Florida

Paying homage to a swimsuit that's already part of pop culture. "I hope you like."

Chapter 17: When To Apply the "Do It Yourself"

Chapter 12: Asking For Directions

Chapter 7: Choosing the Right Vehicle

Japanese Gameshow Clip

How can we possibly compete with that? Japanese Gameshow + Physical Comedy: guaranteed laughs.

Nitrocorpz Reel

Worth checking out. These guys are cool and really nice to work with.

New Alamo Campaign

The first chapters of the "Alamo Guide To Vacation Fun" are out. The guide will be an all-inclusive Florida Travel Guide, covering everything from "Asking For Directions" to "Proper Attire," from "Hitchhiking" to "Traveling On A Limited Budget." The illustrations were done by Nitrocorpz Design, from Goiânia, Brasil.

Sony Bravia Spoof

The original was brilliant. But the spoof is even better than the original. Although some members of the Swansea North Residents Association propably disagree.

How Michel Gondry Faked His Rubik's Cube Stunt

Ah, Michel... The old shooting backwards trick. You of all people.

Michel Gondry Solves a Rubiks Cube with his Feet

When you're a Gondry fan, you can't help but watch anything he does. Even stuff like this.

Relax. Tomorrow is going to be worse.

You know you're on the verge of building something truly meaningful when you catch one of the creative guys sleeping around like homeless people.

L'Original? La copie?

An insteresting french website that analyses similar ad ideas, identifying the original piece and the supposed copies, with full credits is Joe La Pompe. This compilation is just a confirmation of something we ad guys know already. All the ideas in the world are floating in the air and you have to move fast if you want to be l'original.

Dancing On Tables at Taverna Opa

The end of a great year has to be celebrated in a great way. With tasty greek cuisine, drinks, meze, and dancing on tables. Here's Taverna Opa South Beach according to themselves: "Previous dining norms are broken, spirits are lifted, with every single broken plate and every single napkin in the air. Taverna Opa is Fun, with a capital F." Thanks all DHP'ers for the hard work. 2006 was an awesome year. 2007 is going to be even better.

Visa Dinner at Barton G

It was a "Grandeza" dinner. Literally. The portions were as big as they were carefully art directed. We celebrated all the work done in 2006 and toasted to a promising 2007. At the end, needless to say, we paid with the number one card in the world. And we were this close to an Alka-Seltzer.

Delta Dinner at The Forge

Here's The Forge Miami according to CitySearch: "The sweet smell of money mingles with the heady aroma of dry-aged steaks cooked on an oak-fired grill. For 30 years, the Forge has been culinary ground zero for Miami's well-off and well-fed. Inside, the ornate decor features antique brick walls, pressed-tin ceiling, giant tapestries and stained-glass windows." We want to add that this place has one of the biggest wine cellars in America. That was our way to thank our first client for another great year working together. We look forward to help the New Delta take off in 2007.

Alamo Dinner at Blue Door

We had an incredibly yummy end-of-the-year dinner with Alamo at the restaurant Blue Door at the Delano (we recommend the ravioli for appetizer and the sea bass for main). We're excited with all the ideas we've been talking about for Alamo in 2007. So excited we don't mind going to Tulsa, Oklahoma, to talk about them...

Famous In India

Raj Kamble and Anselmo Ramos are considered local celebrities in India. The Mumbai-version of The New York Times has written an extensive article about their creativity, their take on the future of advertising, and their good looks. Raj was the first Indian adman to ever win an One Show Gold Pencil. Now Raj can go be back to his country and become a John Hegarty. And Anselmo can stay where he is and keep working.

One Show "Stella Artois" Gold on Gold

Our Head of Creative, Anselmo Ramos, and his former partner, the Art Director Raj Kamble, wrote a unique "Gold on Gold" piece about their Gold Pencil for Stella Artois "Coupons" campaign. Since they were the only "foreigner creative team" (a Brazilian writer and an Indian Art Director) working at a big New York agency like Lowe/New York, they decided to dedicate their Gold Pencil to all foreigners working abroad. They're even developing a website, twoforeigners.com, "The Official Website of Citizens From The Developing World Working In The Developed World." The goal is to create a place to share stories, cultural differences, tips, dos and donts, immigration laws, and even ways to get a green card. Which comes in handy when you're a multicultural agency like us. The site is still under construction. Meanwhile, you can read the Gold on Gold copy firsthand here. And for those who want to purchase the One Show vol. 28, go to http://www.oneclub.org/oc/store/?p=35. Obrigado and Dhanyavaad!

La Pinta, La Nina, La Santa Maria (by air)

They came by sea. We're going back by air. It's time for Venezuelans to be the reconquistadores of the Motherland. And it's a lot easier when you have daily flights, in-flight entertainment and comfy pillows.

"I Double Heart NY"

When you heart NY like we do, a second daily nonstop flight to that city immediately makes us think about tees and stickers.

Rastafari Turkey

Seven d+h+p’ers and some friends (all of whom shall remain nameless) spent the Thanksgiving weekend in Jamaica. All the touristic stuff got checked out. The Reggae Museum. The Green Grotto Caves. The Dunn’s River Falls. The Juicy Patties. All very cool. But the highlight of the trip was the “chauffeur” Mike. Every ride in his decaying van was a sort of “Speed” meets “Driving Miss Daisy.” It looks like this bunch did a lot, but the truth is they really didn't. After four days of endless tropical rain and rounds of every card game imaginable, everybody finally understood what cabin fever is all about. But hey, every trip is worth it, yah man.

Happy Sangivin!

Forget about stuffed turkey, gravy, cranberry sauce and mashed potatoes. When you host a multicultural "Sangivin" feast, this is how the menu looks like. Needless to say, we had to take a collective siesta after the banquet.

Now this is entertainment

This is the kind of stuff ad agencies are competing with to get the consumer's attention: an Indian little person dancing to a catchy tune ("Holiday Rap" by M.C. Miker G & DJ Sven). We're doomed.

Mexican Skiers?

An ad to promote a new route for Delta: Mexico DF - Salt Lake City. A simple thought based on a true insight.

Leap - A Revolution in Creative Business Strategy

The full story about Santiago Calatrava's Puerto Madero bridge that we talked about in the previous entry can be found in the book "Leap - A Revolution in Creative Business Strategy, by Bob Schmetterer, Adweek.

Santiago Calatrava's Puerto Madero Bridge - A Case Study

Okay, so this story happened in 1999, way before diego+heymann+partners even existed. It doesn't matter. This is the kind of thinking that defines our DNA: to create not just advertising, but communications. The brief sounded just like any other brief: an ad campaign to promote a riverfront real estate development in Buenos Aires. It was an ambitious project, but the complex was by no means in a high-traffic area. The ad campaign had a clear goal: to generate awareness and drive visitors to the complex. The budget: $4 million. To Jorge Heymann, our dear founder, spending that amount of money on an ad campaign would be a mistake. Given its location, he concluded that no campaign would drive the level of traffic to the complex that was needed. So instead of building an ad campaign, Jorge proposed to build something that would literally and physically bring people to the complex: a bridge. A pedestrian bridge across the river would definitely drive traffic, exactly what the development needed. But it shouldn't be just another bridge. The bridge itself should be the attraction. A world-class structure designed by a world-renowned architect. Jorge convinced Santiago Calatrava, one of the most important architects in the world today, to build a new landmark to symbolize the new Buenos Aires. In dealing with Calatrava, Jorge went so far as to carry a client’s business card with his name on it. For all practical purposes, Jorge was acting as the client. Now that’s true partnership. Only possible with an enormous level of trust and respect. The outcome is a stunning work of architecture that will last way longer than any advertising annual. This is the kind of work we at diego+heymann+partners strive to do every day.

The Detox Cine Club

Kike, our Financial Director, had a brilliant idea. And it's not related to time sheets or expense reports. He's noticed that sometimes we intoxicate ourselves during lunch watching day time TV. Meet The Detox Cine Club. Every couple of weeks, we'll be able to enjoy classics such as "Vampiros En La Habana" (Juan Padrón, 1986) instead of "12 Corazones." The desintoxication process has begun.

Yo quiero Disneyland!

What better way to communicate a new Delta route from Mexico DF to Orlando than a Chihuahua Disney-style? Pet stores all over the world will have to stock in Mickuahuas.

Delta's Bond Girls Reunion

To celebrate the new route JFK - Gatwick, Delta hosted a private party at the Stone Rose in the Time Warner Center in New York.
We had a couple of Dirty Martinis (shaken, not stirred) and mingled amongst some of our Delta clients and Grace Jones (A View To Kill, 1985), Jane Seymour (Live and Let Die, 1973) and Maud Adams (Octopussy, 1983). Unfortunately, we don't have pictures to prove. You will just have to believe us.

Lazybatusu's "Otherview"

Lazybatusu's latest album, "Otherview," Emunity Records is due in January 2007.

Paxport "Vol. 1"

This is Emunity Record's compilation "Paxport Vol.1", with several tracks featured in a different complilations around the world.

Lazybatusu's "00:03"

Lazybatusu's first album by Emunity Records, "00:03.

Emunity Records

We encourage everybody at diego+heymann+partners to explore creatives fields other than just coming up with great ideas for our clients. Matias Iribarne, one of our writers, founded the independent music label Emunity Records in 2001 with two other friends. The label is the final convergence of their friendship and dedication to good music. Emunity Records music is available at emunityrecords.com and you can also download your favorite tracks at iTunes, dancetracksdigital, clickgroove, napster, emusic, karmadownload.com, musicmatch and audiolunchbox.

Trust us your account

The professionalism and seriousness of our creative department are evident even during Halloween.

12 Nationalities. And counting.

American. Mexican. Brazilian. Argentinian. Colombian. Chilean. Venezuelan. Puerto-rican. Cuban. Lebanese. Japanese. Portuguese. Those are the nationalities currently working at diego+heymann+partners. Not bad for a new multicultural agency.

diego+heyman+partners+miami ad school

Anselmo Ramos, our Head of Creative, has started teaching at the Miami Ad School (www.miamiadschool.com) the class Ideas First: Advanced Concepting. The first assignment was a real brief from Go Daddy (www.godaddy.com) to create a Super Bowl spot to introduce the new Go Daddy girl, the Indy race car driver Danica Patrick (www.danicapatrick.com). The kind of assignment is hard to get even in the real world.

2006 Latin Grammys + Delta

To communicate that Delta is the official airline of the 2006 Latin Grammys, we decided to write lyrics of a typical latin romantic song full of airline metaphors. Expect much more within the same area for the 2007 Latin Grammys.

The Spanish "N"

To communicate the launch of Delta.com in Spanish, we've decided to use our dear "Ñ" in typical touristic settings. After all, how the Spanish language would be without words like "sueño" or "cariño"? So, for the first time ever, the "Ñ" can book its travel in its own language. This ad run in the Oct 06 issue of Alma Magazine, a magazine for the upscale hispanic in the US (http://www.alma.fm/). The A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, and Z welcome the "Ñ" to the world of online booking.

Everybody's "To Do List"

"Go To Hawaii" is probably one of the few things that constantly shows up on everyone's To Do list. This ad will run in Mexico, Argentina, Colombia, Chile, Venezuela, and Peru. Aloha.

The Hibiscus Flower

Here's an idea to promote Delta flights to Hawaii and other US destinations. The print ad will run in Panama and Nicaragua for an uspcale audience.