Thursday, November 30, 2006

Rastafari Turkey


Seven d+h+p’ers and some friends (all of whom shall remain nameless) spent the Thanksgiving weekend in Jamaica. All the touristic stuff got checked out. The Reggae Museum. The Green Grotto Caves. The Dunn’s River Falls. The Juicy Patties. All very cool. But the highlight of the trip was the “chauffeur” Mike. Every ride in his decaying van was a sort of “Speed” meets “Driving Miss Daisy.” It looks like this bunch did a lot, but the truth is they really didn't. After four days of endless tropical rain and rounds of every card game imaginable, everybody finally understood what cabin fever is all about. But hey, every trip is worth it, yah man.

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Tuesday, November 21, 2006

Happy Sangivin!


Forget about stuffed turkey, gravy, cranberry sauce and mashed potatoes. When you host a multicultural "Sangivin" feast, this is how the menu looks like. Needless to say, we had to take a collective siesta after the banquet.

Wednesday, November 15, 2006

Now this is entertainment


This is the kind of stuff ad agencies are competing with to get the consumer's attention: an Indian little person dancing to a catchy tune ("Holiday Rap" by M.C. Miker G & DJ Sven). We're doomed.

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Monday, November 13, 2006

Mexican Skiers?


An ad to promote a new route for Delta: Mexico DF - Salt Lake City. A simple thought based on a true insight.

Thursday, November 09, 2006

Leap - A Revolution in Creative Business Strategy


The full story about Santiago Calatrava's Puerto Madero bridge that we talked about in the previous entry can be found in the book "Leap - A Revolution in Creative Business Strategy, by Bob Schmetterer, Adweek.

Santiago Calatrava's Puerto Madero Bridge - A Case Study


Okay, so this story happened in 1999, way before diego+heymann+partners even existed. It doesn't matter. This is the kind of thinking that defines our DNA: to create not just advertising, but communications. The brief sounded just like any other brief: an ad campaign to promote a riverfront real estate development in Buenos Aires. It was an ambitious project, but the complex was by no means in a high-traffic area. The ad campaign had a clear goal: to generate awareness and drive visitors to the complex. The budget: $4 million. To Jorge Heymann, our dear founder, spending that amount of money on an ad campaign would be a mistake. Given its location, he concluded that no campaign would drive the level of traffic to the complex that was needed. So instead of building an ad campaign, Jorge proposed to build something that would literally and physically bring people to the complex: a bridge. A pedestrian bridge across the river would definitely drive traffic, exactly what the development needed. But it shouldn't be just another bridge. The bridge itself should be the attraction. A world-class structure designed by a world-renowned architect. Jorge convinced Santiago Calatrava, one of the most important architects in the world today, to build a new landmark to symbolize the new Buenos Aires. In dealing with Calatrava, Jorge went so far as to carry a client’s business card with his name on it. For all practical purposes, Jorge was acting as the client. Now that’s true partnership. Only possible with an enormous level of trust and respect. The outcome is a stunning work of architecture that will last way longer than any advertising annual. This is the kind of work we at diego+heymann+partners strive to do every day.

Tuesday, November 07, 2006

The Detox Cine Club


Kike, our Financial Director, had a brilliant idea. And it's not related to time sheets or expense reports. He's noticed that sometimes we intoxicate ourselves during lunch watching day time TV. Meet The Detox Cine Club. Every couple of weeks, we'll be able to enjoy classics such as "Vampiros En La Habana" (Juan Padrón, 1986) instead of "12 Corazones." The desintoxication process has begun.

Friday, November 03, 2006

Yo quiero Disneyland!


What better way to communicate a new Delta route from Mexico DF to Orlando than a Chihuahua Disney-style? Pet stores all over the world will have to stock in Mickuahuas.

Delta's Bond Girls Reunion


To celebrate the new route JFK - Gatwick, Delta hosted a private party at the Stone Rose in the Time Warner Center in New York.
We had a couple of Dirty Martinis (shaken, not stirred) and mingled amongst some of our Delta clients and Grace Jones (A View To Kill, 1985), Jane Seymour (Live and Let Die, 1973) and Maud Adams (Octopussy, 1983). Unfortunately, we don't have pictures to prove. You will just have to believe us.

Lazybatusu's "Otherview"


Lazybatusu's latest album, "Otherview," Emunity Records is due in January 2007.

Paxport "Vol. 1"


This is Emunity Record's compilation "Paxport Vol.1", with several tracks featured in a different complilations around the world.

Lazybatusu's "00:03"


Lazybatusu's first album by Emunity Records, "00:03.